This post was sponsored by American Express.
If you’ve read this site for a while, you’ll know I’m a big fan of using a credit card to earn cash back, gift cards or travel rewards. So I was excited when American Express approached me to test-drive their new card.
While most credit cards are inflexible in the way you can earn and redeem rewards, the Choice and ChoicePlus Cards from American Express are unique to the Canadian rewards card market because they allow you to choose where you want to earn double points.
The Choice and ChoicePlus Cards from American Express
With the new Choice and ChoicePlus Cards from American Express, you can earn points everywhere you shop, plus you’ll get to choose five places where you can earn double points on your spending.
You’ll choose your five places from a list of over 100 retailers. This can be anything from your favourite clothing and shoe stores, to the hardware store where you’re buying materials to renovate your home, to the coffee shop that you stop into every day on your way to work.
As you collect your points, you’ll get to choose how you’d like to use them. You can redeem points for store gift cards, merchandise, electronics, and concert tickets or use them to pay for a trip using TripFlex rewards.
Related: Redeeming Your Aeroplan Miles
Choice and ChoicePlus Card details:
|Card Feature||ChoicePlus Card from American Express™||Choice Card from American Express™|
|Earn||2:$1 at your chosen 5 retailers1:$1 everywhere else you use your Amex||1:$1 at your chosen 5 retailers1:$2 everywhere else you use your Amex|
|Redeem||Choice by Membership Rewards® collection||Choice by Membership Rewards® collection|
|Welcome Bonus||7,500 on first use||1,500 on first use|
|Insurance||Purchase Protection PlanBuyer’s Assurance||N/A|
|Service & Access||Customer Service 24/7Front Of The Line
|Customer Service 24/7Front Of The Line
|Additional perks||No points expiryFree supplementary cards||No points expiryFree supplementary cards|
I like the fact that I can customize my rewards program. I’m a pretty loyal shopper, so I tend to stick to the same stores, restaurants and gas stations. With ChoicePlus, now I can earn double points at the five places I’ve chosen.
With retail partners like Walmart, Amazon, Chapters, Toys R Us, Canadian Tire, Starbucks, Esso, Petro-Canada, Shell, Telus, Rogers, Sobeys and Safeway to pick from, it’ll be tough to narrow down to five.
The 7,500 point welcome bonus is nice too – that’s enough for a $50 gift card!
I signed up for the ChoicePlus Card earlier this month, so I’m just waiting for it to arrive. I’m going to test it out for a few months and keep you posted on how it goes.