This is a sponsored post written by me on behalf of BMO. All opinions are 100% mine.
The emergence of online portfolio management has begun to reshape the investment landscape in Canada and the U.S. The market is estimated to reach assets under management of $300B in North America by 2020. With more than half of Canadians currently using the Internet as their primary way to bank (including 57 per cent of Millennials and half of Boomers) it’s no surprise to see Canada’s big banks start to enter the fray.
The first of which is BMO’s new SmartFolio service. Billed as a personalized digital portfolio management service, SmartFolio is aimed at Canadian investors who prefer to take a hands-free approach to investing, who want access to their portfolio from a computer, tablet, or smart-phone, and who have as little as $5,000 to invest.
BMO reached out and asked me to take a look at their new SmartFolio service. I started by taking the investor profile questionnaire, answering a series of personal and investment questions such as, how much of a loss would you be financially and emotionally able to accept. After completing the 10 questions I was presented with one of SmartFolio’s five recommended model ETF Portfolios:
- BMO SmartFolio Capital Preservation Portfolio
- BMO SmartFolio Income Portfolio
- BMO SmartFolio Balanced Portfolio
- BMO SmartFolio Long Term Growth Portfolio
- BMO SmartFolio Equity Growth Portfolio
Clients have access to some of the most attractive and cost efficient ETF offerings available as well as active portfolios managed by BMO experts.
The recommended option for me was the Equity Growth portfolio with a asset mix of 90% equities and 10% fixed income:
A team of portfolio managers monitor the model ETF portfolios every day, and rebalance where and when required, to keep clients on track with their investment objectives.
SmartFolio’s advisory fee is based on a percentage of your assets and includes all trading costs. As with other online portfolio managers, there’s an additional charge to cover the ETFs that are held within your portfolio. Expect the ETFs used to build your portfolio to have a weighted-average MER of 0.20% to 0.35% of the value of your SmartFolio account.
There’s a minimum quarterly advisory fee of $15, which is waived if you deposit $250 or greater into your account during that calendar quarter.
An investor with a $75,000 portfolio can expect to pay $525 a year, plus the cost of the ETFs held in their portfolio. That puts their total annual advisory fee in the affordable 0.90% to 1.05% range.
An investor with $250,000, on the other hand, would expect to pay $1,600 a year, plus the cost of the ETFs held in their portfolio. The advisory fee is lowered to 0.64%, which would keep their total annual fee, including investment costs, under 1 percent.
SmartFolio is currently set up to offer investment accounts (individual cash only), RRSPs, Spousal RRSPs, and TFSAs, and will be adding RESPs, LIRAs, and joint accounts in the coming months.
Final thoughts
BMO’s SmartFolio service represents a continuing shift in the investment industry as investors seek more affordable and effortless investing solutions. Affordable ETFs combined with smart portfolio management gives investors piece of mind without the hassle of trying to do it all themselves or paying 2% or more for a similar portfolio of mutual funds.
