The Canadian hotel industry is becoming increasingly more competitive each year and one way for hotel brands to set themselves apart in the eyes of their guests is to offer a rewards program.

Delta has 46 hotels and resorts across Canada including flagships like the Delta Chelsea in downtown Toronto – the largest hotel in Canada with 1,590 rooms, the Delta Bessborough in Saskatoon, and the Delta Victoria Ocean Pointe Resort.

Delta Privilege is Delta’s signature loyalty and recognition program for frequent guests.  The program’s hallmark feature – the famous “One Minute Check-In Guarantee” – was an industry first.  It guarantees members that they will be checked in within one minute, or the first night of their stay will be free.

Signing up for the Delta Privilege rewards program is as simple as entering your email address and basic personal information, however they do require a credit card number in order to receive many of the benefits such as guaranteed reservation and One Minute Check-In.

Delta Privilege Membership Benefits

As a former hotel employee, I must say that the Delta Privilege rewards program offers incredibly generous benefits.  Just for signing up to be a member you will automatically receive the following hotel perks:

  • Extended Checkout to 6:00pm
  • Free local calls and no-access charge dialing for 1-800 and credit card calls
  • Express Checkout
  • One-Minute Check-In (after 3:00pm)
  • “I’m On My Way” Early Check-In
  • 24-hour Concierge
  • Exclusive Member E-Newsletter
  • Exclusive Offers from Avis
  • Free in-room high-speed Internet access
  • 500 frequent flyer miles per stay

Additional Membership Benefits

Gold Status – After just 5 stays at Delta Hotels members will be upgraded to Gold status.  Additional benefits for reaching Gold status includes a $200 credit for dining, room service, or meeting room charges, 2 upgrades to the next best available room type at check-in, and free turndown service.

Platinum Status – When members accumulate 15 stays at Delta Hotels they will reach Platinum status.  Platinum members receive a $300 credit for dining, room service, or meeting room charges, unlimited upgrades to the next best available room type at time of check-in, complimentary breakfast, 48-hour guaranteed availability, turndown service and a personalized welcome snack.

Platinum Plus Status – Members who accumulate 25 stays at 3 or more Delta Hotels within a calendar year can reach Platinum Plus status.  Platinum Plus members receive additional benefits such as 1,500 Aeroplan Miles per stay, 2 one-time guest passes to any Air Canada Maple Leaf Lounge, unlimited upgrades to the best available room type at time of reservation, and a $500 credit for dining, room service, or meeting room charges.

Hotel Rewards and Then Some

This has to be one of the richest hotel rewards programs in Canada.  While you can’t redeem your rewards for products, the free upgrades, food and beverage credits and frequent flyer miles are definitely great perks.

When it comes to service, I have personally witnessed a situation at an east coast Delta where the hotel was oversold by 50 rooms due to a massive convention and music awards show one weekend.  I watched them sort through all of the incoming reservations, separating the Delta Privilege members to ensure they received their rooms.

One rewards member wasn’t so lucky and upon arrival was informed that unfortunately she would not have a room that night.  They booked, paid for and transported her to a hotel across town and I watched the front desk agent hand her a stack of free upgrades and dining credits to apologize for the inconvenience.

As anyone who’s ever been bumped from an overbooked flight or hotel knows, how these circumstances are dealt with can make all the difference between retaining a loyal customer or creating a PR nightmare.  In this case, Delta handled the situation perfectly.

Are there any Delta Privilege members out there?  Do you feel this is the best hotel rewards program in Canada?

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