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Archive for June 2015

Can You “Sweep Up” With Online Sweepstakes?

I read an article about the “Contest Queen,” aka Carolyn Wilman, who has won over $250,000 in prizes from entering sweepstakes. She has been a regular winner since 2004, with prizes ranging from a bottle of pop to a trip for four to the 2010 Vancouver Winter Olympics – just one of 16 trips she…

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Getting Personal: The Evolution Of Loyalty Programs

Scanning the weekly flyers and clipping coupons is a great Canadian tradition but – like the landline telephone, VCRs, and analog TV – coupons and flyers are on their way out. Retailers are moving their loyalty programs online and developing smart phone applications to get more personal with their offers. Rapid advances in technology, coupled with…

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