Posts Tagged ‘Shopping’
The Steep Cost Of Consumer Loyalty
Retailers collect an obscene amount of data on their customers and they use loyalty programs such as Air Miles and Aeroplan to gain additional insight into our shopping habits and spending patterns. Consumers want to know what data is being collected about them and want retailers who offer loyalty programs to ask for permission before tracking them online or…
Read MoreCustomer Service: More Brickbats Than Bouquets
You interact with various customer service personnel throughout your day, and most of the time it’s acceptable – the store clerk who points you in the right direction, the pleasant and efficient cashier, the telephone customer service agent who sorts out your billing problem – but it’s not really memorable. The really memorable encounters are…
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